Your BrandStastic weekly update covering from Feb 28th to Mar.6th ：
「 Keep 」Submits IPO Prospectus
「NEIWAI内外」2022 Annual Brand Campaign - The Brand's 10th Anniversary
「Axel Arigato」 Officially Launched In China
「FILA斐乐」x Hyatt Hotels To Open First Sports Lifestyle Hotel
「LOEWE」x 「On昂跑」
Bloomage Bio Released The 2021 Financial Report
Sports Technology Brand「 Keep 」Submits IPO Prospectus
Online fitness platform Keep has officially submitted an IPO prospectus to the Hong Kong Stock Exchange and will be listed on the Hong Kong Main Board. Brand Planet summarizes critical figures for 2021 as follows (as of 30th September, 2021):
Total revenue: RMB¥1.159 billion, a year-on-year increase of 41.3%;
Gross profit: RMB¥494 million, a year-on-year increase of 28.3%;
Average monthly active users: 34.4 million;
Paid users: 370,000.
Revenue by category:
Own brand products: RMB¥639 millio, a year-on-year increase of 33.7%;
Membership subscription and online paid content: RMB¥380 million, a year-on-year increase of 52.6%;
Advertising and other services: RMB¥140 million, a year-on-year increase of 55.6%.
According to the prospectus, Keep's primary revenue growth comes from the brand sports equipment. The sales of intelligent bicycles (as of 31st December 2021) ranked first in the country's bicycle sales. In addition, yoga mats are also its main product, accounting for 14.9% of the yoga mat market share in 2021.
The funds raised from this IPO will be used to expand the market, innovate fitness teaching content, improve technology research and development capabilities and enhance the brand value. Since its launch in 2015, Keep has enhanced users' fitness experience through three-way channels, including online fitness content, brand matching sports equipment, and offline experience space. The brand also provides users with meal replacements, healthy snacks, and nutritional supplements, and personalized diet and fitness plans.
「NEIWAI内外」2022 Annual Brand Campaign - The Brand's 10th Anniversary
Lifestyle brand NEIWAI released the 2022 annual brand campaign "NO BODY IS NOBODY | The Path of Mind and Body, Seeing and Knowing the Works", and upgraded and launched a new product collection - "NeiWAI·Clouds".
By recording 30 real users of the brand, from the perspective, NEIWAIdeepens the spiritual core of "NO BODY IS NOBODY" again, and the brand grows together with the female group as an advocate, witness and companion.
Fashion Apparel 「Axel Arigato」 Officially Launched In China
The Swedish DTC fashion brand Axel Arigato officially announced its entry into the Chinese market and will open a flagship store on Tmall.
Founded in 2014, Axel Arigato takes high-quality, cost-effective footwear as its market entry, providing consumers with a full range of fashion items, covering footwear, men's, women's, children's ready-to-wear and accessories.
Axel Arigato started from online experience and gradually expanded to offline stores in 2016, providing consumers with an offline community platform to hold cultural events such as pop-ups, album signings, magazine releases and music events.
In addition, the brand wants to integrate sustainability concepts into all aspects of the brand and daily business, minimizing the impact of production on the environment. For example, the primary leather used in the brand's production comes from LWG (leatherworking group) certified tanneries, 30% cardboard in the shoe box material, and 100% recycled materials.
In order to achieve more reasonable production and good inventory management and make adjustments based on consumer feedback, Axel Arigato uses "Drop of the week" as the brand's unique product release model, that is, a new product is released online every Wednesday.
「FILA斐乐」Partners With Hyatt Hotels To Open First Sports Lifestyle Hotel
Hyatt Regency and ANTA Sports announced that they would cooperate to open their first boutique sports lifestyle hotel, FILA HOUSE Shanghai.
FILA HOUSE is FILA's first cross-border hotel industry. Shanghai Fila Hotel will join the Hyatt Hotel Group's JdV by Hyatt brand. The hotel sits in the Anta Group's global retail headquarters in the West Hongqiao Business Center. It is expected to be opened by the end of 2024. The hotel is located in Building 5 of Anta Center, with ten floors and a construction area of 11,946 square meters. After completion, it will provide a full range of accommodation, catering, sports, conference affairs, retail, and exhibitions.
Luxury Brand「LOEWE」Co-branded Swiss Sports Brand「On昂跑」新品预告 For The New Product Preview
On 2nd March, the luxury brand "LOEWE" officially announced the Swiss sports brand "On Run" joint name. The brands will launch the new "LOEWE × On" capsule series on the 9th of this month, and a promotional warm-up video will be released simultaneously.
Bloomage Bio Released 2021 Financial Report, Total Revenue Increased By 87.9% Year-on-Year
华熙生物发布了 2021 年的业绩快报，截至 2021 年 12 月 31 日：
营收：49.48 亿元，同比增长 87.9%；
净利润：7.82 亿元，同比增长 21.1%；
营业利润 ：9.05 亿元，同比增长 19.6%。
据华熙生物介绍，报告期内的营收增长主要源于「功能性护肤品」的快速增长，其销售收入同比增长约 146.6%。同时，公司的原料业务及医疗终端业务也保持稳健增长，其中原料业务同比增长约 28.6%，主要原因为主要原因为食品级原料和其他原料获得大幅增长。报告期内，华熙生物进入「功能性食品」赛道，相继推出透明质酸饮用水产品「水肌泉」以及透明质酸食品品牌「黑零」。
Bloomage Bio released its 2021 performance bulletin, as of 31st December 2021:
Revenue: 4.948 billion yuan, a year-on-year increase of 87.9%;
Net profit: 782 million yuan, a year-on-year increase of 21.1%;
Operating profit: 905 million yuan, a year-on-year increase of 19.6%.
According to Bloomage Bio, the revenue growth during the reporting period was mainly due to the rapid growth of "functional skincare products", whose sales revenue increased by about 146.6% yearly. At the same time, the company's raw material business and medical terminal business also maintained steady growth. The raw material business increased by approximately 28.6% year-on-year, mainly due to the substantial growth of food-grade raw materials and other raw materials. During the reporting period, Bloomage Bio entered the "functional food" track and successively launched the hyaluronic acid drinking water product "WHATER" and the hyaluronic acid food brand "HYALUR".
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