Your BrandStastic weekly update covering from Feb 14th to Feb.20th ：
「SEVENCHIC香氛笔」Completed Angel Round Financing
「STEE HILL LAB溯华」Completed Multi Millions Of Angel Round Financing
「BOSIE 伯喜」Launches Gray bosie 2022SS Collection
「SUPER PLANTS 超级植物」x 「OTZ」IP Collorberation
「NEIWAI内外」 Launched The New SS Loungewear
「Blue Bottle Coffe 蓝瓶咖啡」Will Be Opened In Shanghai
「SEVENCHIC香氛笔」Completed Angel Round Financing
The cosmetics brand SEVENCHIC announced the completion of the angel round of financing. Lehua Entertainment exclusively invested in this round of funding. Both parties did not disclose the specific investment amount.
SEVENCHIC was founded in May 2020 and is directed by actor & singer Qi Wei. The brand positions itself as a free, uninhibited and maverick fragrance brand, with fragrance as the carrier, "PLAY dares to love", "PUMP dares to speak", and "LUCKY dares to play" as brand attitudes, allowing consumers to breathe in the experience Find belonging. At present, the products cover scented pens, scented candles, hand creams, shower gels, etc. The main product is scented pen sets. Online channels include Tmall, Xiaohongshu, and WeChat mini-programs.
Innovative Synthetic Biotechnology Skincare Brand「STEE HILL LAB溯华」Completed Multi Millions Of Angel Round Financing
On 15th February, the innovative synthetic biotechnology skincare brand "Suhua by STEE HILL LAB " completed an angel round of financing of tens of millions of yuan. With unclosed investors, the funds would be used to build intelligent workshops, integrate scientific research resources, and build marketing talents.
Suhua by STEE HILL LAB was established in 2019, focusing on the research and development and application of raw materials, skincare products, and second and third types of medical devices in the field of synthetic biology, retailed at RMB¥119-329/ piece.
Gender Neutral Apparel Brand「bosie伯喜」Launches Gray bosie 2022SS Collection
The gender-neutral apparel brand "bosie" has launched the new Gray bosie 2022SS collection, which includes three themes: ALL BLACK, deconstruction, and mashup rules, reflecting subjective attitudes towards external things. Products include jackets, shirts, jeans, suits, etc., and are now available on the Tmall flagship store and official WeChat applet, with a price range of RMB¥339-699/piece.
Founded in 2018, bosie is a cutting-edge designer apparel brand that focuses on genderless, emphasising "Beyond Boundaries", and has achieved over RMB¥100 million revenue within one year of establishment. Earlier in January, Bosie released NFT digital artwork.
The Cutting-Edge Plant Brand 「超级植物SUPER PLANTS」x The Trendy Shoe Brand「OTZ」Launched Crossover Products
The plant brand "SUPER PLANTS" co-branded with the trendy shoe brand "OTZ" launched the shoe "Seed Adventure". The product features three detachable and assembled sticky hooks, including white and grey. Each model is limited to 500 pairs. It was launched on the Tmall flagship store of SUPER PLANTS, priced at RMB¥1190 yuan.
SUPER PLANTS was established in 2018, with green plants as the core, emotional expression and creative design, and opened its first brick & mortar store in Sanlitun, Beijing, in 2019.
Underwear Brand「NEIWAI内外」Launched The New SS Loungewear
Underwear brand "NEIWAI" launched the 2022 spring and summer collection - In Bed/Serious Sleep. It featured brand spokesperson Faye Wong for the collection campaign. The new products include nightdress, nightgown, suspender top and trousers. They are now available on Tmall, JD.com, the official WeChat mini-program, etc. The price range is between RMB¥ 299-999.
NEIWAI was established in 2012, focusing on meeting the needs of women wearing intimate clothing in different scenarios. It owns an independent sports brand NEIWAI ACTIVE, whose products cover online channels like Tmall, JD.com, and official WeChat mini-programs. Currently, it has opened nearly 140 offline stores.
The First 「Blue Bottle Coffee蓝瓶咖啡」In Mainland China will Open In Shanghai
"Blue Bottle Coffee" officially announced that the first store in mainland China (Shanghai Yutong Store) will open on 25th February. The address is located at No. 908, Chang'an Road, Jing'an District, Shanghai. Established in 2002, Blue Bottle Coffee is a speciality coffee chain brand featuring high-quality coffee beans and hand-roasted beans. The founder, James Freeman, is a clarinet player with experience in Internet entrepreneurship.
Blue Bottle Coffee attaches great importance to design and experience. Most stores are mainly simplistic and provide various coffee brewing equipment such as Italian, hand brewing, siphon, and ice dripping. There is often no WiFi, charging sockets, background music, etc., in the store. Provide an environment where you can focus on the coffee experience. In terms of site selection, places with a long history and culture such as garages, old factories, opera houses, museums are often chosen.
In 2005, Blue Bottle Coffee opened its first store in San Francisco, and now there are about 100 chain stores worldwide, including about 30 in Asia, mainly in Japan, South Korea and China.
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