Your BrandStastic weekly update covering from Jan 24th to Feb.7th ：
Designer Makeup Brand「酵色Joocyee」Launches "Rose Poem" Valentine's Day Limited Collection
Beauty Contact-lenses Brand「可糖CoFANCY」Launched The First Overseas Flagship Store
「李宁LI-NING」Launched The First Snowboard Collection LI-NING SNOWBOARDING
Adidas Teams Up With Environmental Group Parley
Amazon To Open First Offline Apparel Store Amazon Style
「泡泡玛特POPMART」First UK Store Opened
Designer Makeup Brand「酵色Joocyee」Launches "Rose Poem" Valentine's Day Limited Collection
Designer makeup brand JOOCYEE has launched "Rose Poem" Valentine's Day limited makeup collection. The collection includes the new "Rose Love Letter" three-colour powder lipstick and the exclusive Valentine's Day colour palette "Love Poetry" with lenticular sheet technology. The palette simulates the dynamic opening process of roses.
At the same time, JOOCYEE also launched a Valentine's Day limited "Love Letter Gift Box", which simulates the appearance of a real poetry collection and contains a Valentine's Day limited collection of products and a love poem card.
JOOCYEE was established in 2020. The brand explores applying different themes in makeup on a practical basis and provides consumers with more trendy and artistic "designer makeup".
Beauty Contact-lenses Brand「可糖CoFANCY」Launched The First Overseas Flagship Store
The first overseas offline flagship store of the domestic beauty contact brand CoFANCY officially opened in Toronto, Canada. The store design adopts an industrial style with futuristic technology, and the metal texture design elements are derived from the brand logo of the "CAN series".
The store sells a full range of brand contact lenses, including hero products "High-Gloss Color Contacts", "High-Gloss PRO Color Contact Contacts" series, canned colour contact lenses ", CAN" series, and super-similar creative packaging "Chocolate" series of colour contacts.
CoFANCY was established in 2019, focusing on cosmetic contact lenses that "explore aesthetics with science". The brand mainly relies on the official website and social media such as YouTube and Instagram in terms of overseas business. The products have been sold to 164 cities in 41 countries, and the overseas repurchase rate has reached 25%.
「李宁LI-NING」Launched The First Snowboard Collection LI-NING SNOWBOARDING
Recently, Li Ning launched the first snowboard series LI-NING SNOWBOARDING, including ski suits, ski pants, hoodies, suits, etc.
The LI-NING SNOWBOARDING series uses "professional" and "China" as two keywords. The design is inspired by Xinjiang Altay rock paintings, incorporating elements such as Tianshan snow lotus and national characteristics jacquard into the product. This series uses GORE-TEX fabrics, which are functionally windproof, waterproof, breathable and warm. In addition, the RECCO rescue chip reflector is also embedded, which can monitor the trapped people in the avalanche.
Adidas Teams Up With Environmental Group Parley For The Oceans To Build Floating Recycled Plastic Tennis Courts In Australia
Recently, Adidas teamed up with the environmental organization Parley for the Oceans to build a recycled plastic tennis court floating on the sea in Australia's Great Barrier Reef Marine Park. They invited Australian swimmer Ian Thorpe, kayaker Jess Fox, and rugby league player Nathan Cleary to mix the doubles match with model Steph Claire Smith.
The partnership's primary purpose is to tie in with the Australian Open currently being held in Melbourne and promote the latest Adidas and Parley for the Oceans collaborative apparel collection, which uses recycled plastic supplied by Parley for the Oceans.
Amazon To Open First Offline Apparel Store Amazon Style
Amazon announced that it would open its first offline physical clothing store, "Amazon Style", in Los Angeles this year. The store will sell a wide range of products, including men's and women's clothing, accessories, shoes and bags.
Stores will incorporate more technical elements to improve the shopping experience. Through the Amazon App, users can open the door of the fitting room and scan the QR code on the clothing label to learn product information and select the desired colour and size, and then they can try on the selected clothing in the fitting room.
There is also a "magic wardrobe" in the fitting room. Users can use the touch screen to add more clothes to try on. At the same time, they will also recommend fittings through algorithms. The store has basic clothes for US$10 and US$400—limited edition clothing. The store is 30,000 square feet, about one-third the size of a traditional department store such as Macy's. In March 2021, Wells Fargo said Amazon surpassed Walmart as the No. 1 clothing retailer in the United States.
Like other Amazon forays offline, such as Amazon Books, Amazon Go, and its acquisition of Whole Foods, Amazon Style aims to merge the online and offline shopping experience.
「泡泡玛特POPMART」First UK Store Opened
POPMART has officially opened its first store in the UK, on Shaftesbury Avenue in central London.
The store started trial operation on 15th January. According to the spokesperson of POPMART UK, SKULLPANDA, DIMOO, PUCKY and Ono series products are currently the most popular. SKULLPANDA Black Maid Limited Elevator and MEGA Collection 1000% SPACE MOLLY x Merrill Code are also on sale when the store opens.
In 2021, POPMART attended MCM London and DesignerCon UK. In addition, POPMART has also entered 23 countries and regions such as South Korea, Japan, the United States, and Canada.
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