Your BrandStastic weekly update covering from Jan 10th to Jan.16th ：
「Popmart泡泡玛特」x「Moncler」Limited MEGA Collaboration Collection
「 WE11DONE」 Received Equity Investment From Sequoia China
「Louis Vuitton」Introduces An Immersive Pop-up Show For The Spring/Summer 2022 Menswear Collection
French Luxury Brand「Balmain」 x Barbie Launch Joint Collection & NFT
Fragrance Brand「ME Ft. WE谧意」Fashion Underwear Brand「HER SENSES何识」For The Pop-ups and New Products
Shiseido China Announced The Sales Of「Za姬芮」和「PURE&MILD泊美」
「Popmart泡泡玛特」x「Moncler」Limited MEGA Collaboration Collection
POPMART, co-branded with luxury down jacket brand MONCLER, launched a limited edition MEGA collection "1000% SPACE MOLLY × MONCLER". With silver and white as the primary colour, the collection is limited to 2000 pieces worldwide, officially released on 14th January.
Previously, POPMART had launched many IP collaborations. In December last year alone, POPMART's IP "DIMOO" and KFC launched seven limited-edition figures, IP "MOLLY" and skincare brand "fresh" Jointly launched MOLLY version of black tea yeast fermented essence.
「 WE11DONE」Received Equity Investment From Sequoia China, Accelerating Its Expansion Into The International Fashion Industry
WE11DONE, an international fashion brand, received a majority stake investment from Sequoia China. In 2021, Sequoia China invested in French designer brand AMI and the international eCommerce platform SSENSE. The share acquisition will help the brand expand into China, the US and Europe.
WE11DONE, co-founded in 2015 by Jessica Jung and Dami Kwon, is a Korean fashion brand inspired by the 80s American retro style. The number "11" in the brand name represents the 11 members of the brand's start-up team.
The brand focuses on the young consumer market and provides athleisure apparel and street-style items for fashion-conscious consumers. At present, WE11DONE can be purchased through luxury fashion eCommerce platforms such as FARFETCH and SSENSE.
「Louis Vuitton 」Introduces An Immersive Pop-up Show For The Spring/Summer 2022 Menswear Collection
Louis Vuitton has opened a pop-up for the 2022 spring and summer menswear at the Akimbo Cafe in Shanghai. The exhibition will be held between 14th -20th January. LV has renamed the exhibition's spring/summer collection "Virgil was here" in honour of LV menswear creative director Virgil Abloha, who passed away in November 2021.
LV was founded in 1854 and is now part of the Moet Hennessy Louis Vuitton group. Its products include handbags, shoes, ready-to-wear, fine jewellery and personalised services. In July 2018, LV officially launched an online flagship store in China.
Virgil Abloha is the founder of the fashion brand Off-White. In March 2018, he was officially announced as the art director of LV. He proposed a "symbolic consumption" design concept, integrating LV's iconic old flowers and checkerboards into street style and high-end apparel. He combined classic designs such as the "2054" series with camouflage rainbow pattern and the "Wizard of Oz" series with the "blue sky and white clouds" pattern.
French Luxury Brand「Balmain」 x Barbie Launch Joint Collection & NFT
In January 2022, French luxury brand "Balmain" and global toy company Mattel's IP Barbie jointly launched a ready-to-wear and accessories collection. The Collection will be available in Balmain stores, online sites, Mattel Creations on 13th January and related retail outlets of Mattel Group for sale.
Fragrance Brand「ME Ft. WE谧意」Fashion Underwear Brand「HER SENSES何识」For The Pop-ups and New Products
The lifestyle fragrance brand ME Ft. WE and the fashion underwear brand HER SENSES jointly launched the "A Sensual Encounter" collection with the theme of "hAo MArket" in Shanghai. ".
A joint gift box of this cooperation includes their new products, ME Ft. WE's "None" series of alcohol-free water-based perfumes and HER SENSES' strappy fashion underwear.
ME Ft. WE is a fragrance brand leading emerging lifestyles. Founded in Shanghai in 2018 by two founders, May and Nili. It aims to help consumers shape and experience contemporary urban lifestyles. The brand's products include alcohol-free perfumes, diffused record gift boxes, paper art diffusers, etc.
In 2019, HER SENSES was founded in Shanghai by Cloris Li and Sarah Han, who advocated "redefining underwear with fashion". The brand design combines art and practicality. At present, it has launched different series of women's underwear such as Touch, Sensory and Pleasing.
Shiseido China Announced The Sales Of「Za姬芮」和「PURE&MILD泊美」
Shiseido China has decided to sell its brands Za and PURE&MILD, and the transaction is expected to be completed in March. Za and PURE&MILD will be taken over by URUOI, a beauty brand management group.
Founded in 1997, Za focuses on make-up products for young women aged 18 to 21. Its star products include foundation cream and liquid foundation. PURE&MILD, established in 2001, is a botanical skincare brand specially designed by Shiseido for Chinese women.
Within 2021, Shiseido has gradually sold dozens of brands. In December 2021, three beauty brands owned by Shiseido USA, bareMinerals, BUXOM, and Laura Mercier, were acquired by Anhong Capital. At the same time, Shiseido Group's personal care business was officially taken over by the new company "Fine Tody", ten brands including AQUAIR, KUYURA, and TSUBAKI.
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