Your BrandStastic weekly update covering from Jan 3rd to Jan.9th ：
「niko and ...」x JOJO Collaboration
「Burberry Generation博界」× 「BIE别」: Theme Exhibition "Boundary Blending"
Gender-neutral Brand 「bosie」 Officially Released Bos-goose Themed NFT
Multi-brands Retailer「B+油罐」Completed Strategic Investment
「To Summer观夏」Will Open Its First Offline Store In Shanghai
Beauty Tech Company FemTec Health Acquires Beauty Subscription Box Birchbox
「niko and ...」x JOJO Collaboration
The Japanese lifestyle brand "niko and ..." and the Japanese comic "JOJO's Bizarre Adventure" launched a limited-time joint collection, including clothing, daily sundries and food. The food collection includes special drinks of the same name in the comic, sandwiches, and character-printed coffee. It has now landed on the WeChat mini program and Shanghai Nanjing West Road store.
Founded in Japan in 2007, niko and ... is a fashion and lifestyle retail brand that sells apparel, home, groceries, food, music, and more. In 2019, the brand's first Chinese store opened in Shanghai.
「Burberry Generation博界」× 「BIE别」: Theme Exhibition "Boundary Blending"
The British luxury brand BURBERRY and the media BIE planned the "Boundary Blending" theme exhibition for its community "Burberry Generation" and launched related documentaries. Located in Huaihai, TX, Shanghai, the exhibition showcases the works of young creators in different fields, encouraging the collision and integration of different cultures, ideas and industries.
The Burberry Generation was launched in 2020, focusing on pioneers in various fields and exploring their lives and thoughts to break the boundaries of art and convey the brand concept. The project has cooperated with about 30 artists, including snowboarder Zhang Yiwei and balance artist Han Suining.
Gender-neutral Brand 「bosie」 Officially Released Bos-goose Themed NFT
Gender-neutral clothing brand bosie has officially announced the launch of Bosse Goose themed NFT digital artwork. This time, bosie took the image of "Bosse Goose" as its creative blueprint and launched 198 colourful digital puzzle series works, incorporating the brand's diverse and playful aesthetic elements. A variety of Bosse goose panoramas are presented.
The bosie B0513 Huoxing NFT Digital Art Exhibition will also be held in Shanghai Mango Plaza from 5th - 9th January. It aims to bring the "Boundless" brand concept through interactive exhibitions in the offline exhibition centre. This exhibition is also the first time bosie has released NFT artworks. It aims to face diverse groups and show the myriad possibilities under the theme of digital art and the metaverse.
bosie was founded in May 2018 by designers from central saint tin college of art and design, London college of fashion, parsons school of design, and lanorne college of fashion. With the design concept of "genderless clothing", bosie explores fashion styles suitable for people of different genders, ages and regions, and launches open, diverse and unisex clothing products. In June 2021, the bosie flagship store officially opened at No. 627 Huaihai Middle Road. In September, bosie received hundreds of millions of RMB in Series B+ financing led by Station B and Wuyuan Capital.
Multi-brands Retailer「B+TUBE」Completed Strategic Investment
The multi brands retail store brand B+ TUBE received a strategic investment from SenseTime without disclosing the final investment amount. Since then, SenseTime will participate in the research and development and development of B+ TUBE and empower the brand with artificial intelligence technology.
B+ TUBE was established in 2020. Based on big data, it explores and sells global makeup, skincare, fragrance, home accessories, etc., and launches smart makeup mirrors, skin testers, fragrance testers and other technological tools to meet consumer demand related needs.
「To Summer观夏」Will Open Its First Offline Store In Shanghai
TO SUMMER's first store in Shanghai will officially open on 12th January. The store is called "Xianting" and is located on Hunan Road. In December last year, the brand posted on the official social platform to tell the story behind the store's location.
"Xianting" is TO SUMMER's first offline store outside Beijing. In 2020, Guanxia opened its first brand flagship store in Taikoo Li, Sanlitun, Beijing.
Beauty Tech Company FemTec Health Acquires Beauty Subscription Box Birchbox
FemTec Health, a beauty start-up technology company, announced that it had acquired Birchbox, a US beauty subscription box, for more than US$45 million. FemTec Health plans to integrate the concept of healthcare with Bichbox's products to provide consumers with personalised services and healthcare products.
Founded in the United States in May 2020, FemTec Health focuses on using personalised data and analysis to tailor healthcare solutions for female consumers, providing telemedicine, prescription diagnosis, mental health counselling, and personalised beauty solutions. The brand-designed BiomeAI platform is at the core of its technology, transforming consumers' mental, physical, and genetic data into personalised care plans through artificial intelligence and deep machine learning.
Birchbox, an American beauty subscription box, was founded in 2010. According to their needs, it provides customers with 5-6 cosmetic samples every month. Its products cover different categories such as beauty, skincare, hair care, and body care. After the acquisition, Birchbox will shift its product focus from "beauty" to "health care products" and continue to provide subscription-based services to customers.
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