Your BrandStastic weekly update covering from Dec.27th to Jan.2nd ：
「Gucci」x Chinese Trend IP「Marsper」Collaboration
Chinese Jewellery Brand「Flex Venus (FLV)」Received Multi Millions In Start-up Capital
「FENDI」Caffe Pop Up Store In Paektu Mountain
Haircare Brand「Spes 诗裴丝」Completed RMB¥200 Million In A Round
「Fresh」x「Popmart泡泡玛特」For Molly Skincare Blind Box
「Nongfu Spring农夫山泉」Launched 2022 Year of the Tiger Collector's Edition Glass Bottle Water
「Gucci」x Chinese Trend IP Marsper Collaboration
The luxury fashion house GUCCI announced the collaboration with the Chinese trendy IP MARSPER and launched the first creations of the partnership. MARSPER, dressed in the iconic suit from Gucci's "Aria" iconic collection, will debut at the Gucci New Year's Eve party.
MARSPER was officially born in 2020. It is a trendy IP managed by singer Hua Chenyu. It has cooperated with "Sprite" and "HARMAY" brands.
Chinese Jewellery Brand「Flex Venus (FLV)」Received Multi Millions In Start-up Capital
The Chinese jewellery brand FLEX VENUS("FLV") officially launched. It has received tens of millions of yuan in start-up capital from Yao Shuobin, the chairman of Yaoji Technology.
FLV was established in 2021, focusing on studs, rings, earrings, necklaces and other accessories. The brand launched the first season of the "Margo's Garden (Pearl Garden)" series, inviting the youngest designer Percy of the British YKK Award as the collection head, incorporating classical Baroque style and modern art into the design concept.
The brand said that each season of FLV products would incorporate pearl elements and cooperate or co-brand with designers, artists, and IP in different fields globally. In terms of channels, FLV currently has flagship stores on Tmall, Xiaohongshu, and Douyin, and it is available in major offline buyer stores.
「FENDI」Caffe Pop Up Store In Paektu Mountain
From 23rd December 23 to 15th February 2022, the Italian luxury brand FENDI and Paektu Mountain International Tourism Resort jointly opened a limited-time coffee shop FENDI CAFFE. It cooperated with PEAK WHITE Coffee to integrate the iconic tiger pattern elements into the coffee shop and Tableware design.
Founded in 1925, FENDI started with leather handbags and owned iconic products such as Spy and Baguette bags. It has been co-branded with "Gentle Monster", "Porter", and the Kardashian tights brand "SKIMS".
Haircare Brand「Spes 诗裴丝」Completed RMB¥200 Million In A Round
The haircare brand SPES has completed a round of financing of nearly RMB¥200 million, led by Huaxing New Economic Fund, a subsidiary of Huaxing Capital, co-led by a well-known domestic fund, and old shareholder SIG continues to follow the investment. The brand will mainly use this financing round to strengthen the "washing, care, dyeing, and styling" product category.
SPES was established in 2020, set within the market from the pain points of oil control in scalp care. Its star products include sea salt cleansing cream and dry shampoo. In October 2021, the brand official announced Ju Jingyi as the first brand ambassador.
「Fresh」x「Popmart泡泡玛特」For Molly Skincare Blind Box
LVMH's skincare brand FRESH co-branded POPMART's popular IP MOLLY to launch a new year's limited - MOLLY Tiger version for Kombucha Facial Treatment Essence. With the launch, a blind gift box containing 250ml Tiger version essence, A random MOLLY blind box, a mobile phone holder and a cute tiger red envelope. The pre-sale price is RMB¥999 /set at the official flagship store of Tmall.
Previously, FRESH had cooperated with Li Jiaqi's pet dog IP Newa family, and LINE FRIENDS.
「Nongfu Spring农夫山泉」Launched 2022 Year of the Tiger Collector's Edition Glass Bottle Water
NONFU SPRING has launched a collection of glass bottled water set for the Year of the Tiger, containing a bottle of still and sparkling natural mineral water each, with tiger patterns printed on the bottle. The brand will launch the package on the Nongfu Spring Lucky Draw exclusive mini program on 1st January 2022.
Since the launch of the Collector's Edition glass bottled water for the Year of the Monkey in 2015, Nongfu Spring has launched a collection of the Chinese Zodiac's collection corresponding to the year every year, which has been given out in the form of lucky draws and gifts.
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