Your BrandStastic weekly update covering from Dec.13th to Dec.19th ：
Independent Furniture Brand「Fnji梵几」x Estée Lauder Perfume Brand「Le Labo」For the +Motion- Frangrances Exhibition
Designer Makeup Brand「Joocyee酵色」Launches「Furry Xmas」Charity Project
「Karl Lagerfeld」x Endless Launches NFT Collection
H&M Group's Brand「Monki」Will Completely Withdraw From Hong Kong, China
「Adopt A Cow认养一头牛」Completed B Round
Chain Craft Brewery「Blue Ark」Completed Angel Round
Independent Furniture Brand「Fnji梵几」x Estée Lauder Perfume Brand「Le Labo」For the +Motion- Frangrances Exhibition
From 19th December to 27th February, the independent furniture design brand FNJI and the niche perfume brand Le Labo will jointly present + Motion - fragrance exhibition in Shanghai "FNJI Living Room". Le Labo will be showcasing the entire collection.
FNJI was established in Beijing in 2010 by a domestic designer, Gu Qigao, with the central design concept of "Ikuno Amuro". Its products include furniture and daily household neccesities. The brand has opened eCommerce flagship stores in WeChat Mini Programs and Tmall and opened more than ten offline stores in Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Suzhou, Nanjing and other cities.
Designer Makeup Brand「Joocyee酵色」Launches「Furry Xmas」Charity Project
The designer cosmetics brand JOOCYEE cooperated with the stray animal charity organiSation "TA Shanghai" to launch the "Furry Xmas" charity project. "Furry Gift Box" is the feature of the project. JOOCYEE stated that three meals a day will be donated to stray animals for every gift box sold. In addition, the gift box also comes with a "warm fleece bag", which can be used as a makeup bag with the brand's lipstick and eye shadow pallet.
JOOCYEE was established in 2020 and positioned as a "designer makeup brand" targeting the new generation in China. The brand has launched products with different themes such as amber series, shell series, floating gold series, and dyeing series, making makeup more fashionable and artistic.
In terms of channels, JOOCYEE has been launched on Tmall, Douyin and WeChat mini-program, and brick & mortar in collection stores such as WOWCOLOUR and H.E.A.T.
「Karl Lagerfeld」x Endless Launches NFT Collection
The luxury fashion brand KARL LAGERFELD will collaborate with London street artist Endless to launch two NFT collections, KL x Endless and KL7 x Endless, with release prices of 100 Euros and 777 Euros, respectively. They are going to be available on Dematerialised from the 17th December.
In addition, KL x Endless can be used as a pass to participate in KARL LAGERFELD exclusive events, and KL7 x Endless owners can also join in Endless cocktail parties.
H&M Group's Brand「Monki」Will Completely Withdraw From Hong Kong, China
The Swedish fast-fashion group H&M has announced that it will close the last store of its brand MONKI in Tsuen Wan, Hong Kong, at the end of December. This will mark its ultimate withdrawal from Hong Kong, China.
H&M opened MONKI's first store in Hong Kong in 2010, and 4 stores opened simultaneously during the peak period. In 2019, MONKI closed two of them and closed its store in Mong Kok in October this year.
「Adopt A Cow认养一头牛」Completed B Round
The dairy brand ADOPT A COW has completed the B round of financing, led by Meituan Dragon Ball, with new and existing shareholders such as DCP, KKR, and Gu Ming.
ADOPT A COW was established in 2014. It first launched within the pasture dairy market. It mainly focuses on room temperature milk, yoghurt, cheese sticks, milk powder and other categories and manages more than 60,000 purebred Holstein cows.
Chain Craft Brewery「Blue Ark」Completed Angel Round
On 10th December, the fine brewery BLUE ARK has completed an angel round of financing for millions. The investors are angel investors Gao Hejian and Su Changjun, the founder of Anbotong.
Founded in 2020, BLUE ARK is a fashionable social tavern focusing on Chinese-style fresh-drinking craftsmanship, positioning it as the "Heytea in the tavern". In September this year, BLUE ARK's first community store opened in Chengdu, mainly operating its craft beer brand and shredded beef, black bone chicken feet, pizza and other wine snacks.
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