Your BrandStastic weekly update covering from Dec.6th to Dec.12th ：
「McDonald's麦当劳」Launches 2022 Calendar & Burger Box Cat Nest
「Nayuki奈雪的茶」Launches Limited Trendy Toy and NFT Blind Box
Fragrance Brand「DOCUMENTS闻献」Received Multi Millions Of Angel Round Financing
Home Furnishing Brand 「JNBYHOME」 Releases 5th Anniversary Magazine "Life Stylist"
Trendy Toy Platform「Shan Hai Art Toy山海潮玩」Received RMB¥ 5 Million Angel Round Financing
Pet Lifestyle Brand「Pidan彼诞」Completed B++ Round of Financing
「McDonald's麦当劳」Launches 2022 Calendar & Burger Box Cat Nest
McDonald's sells "Hamburger Box Cat Nest" in limited quantities. Purchase the designated McDonald's meal deals during 12.7-12.21 to randomly get a nest. During the initial launch, many pet lovers flushed the mini-program, which directly caused the crash of the McDonald's mini-program.
"Hamburger Box Cat Nest" is exceptionally successful marketing following the rise of the pet economy. McDonald's locks in the pet lovers, highly overlapped with brand-consumer portraits. It had precise insights into the pet lovers' psychology, cleverly combining the cute cat nest with the classic burger box shape, a simple social explosion. At the same time, through the simple "Hamburger Box Cat Nest", the relationship between cute pets and the brand has also been successfully established, which has improved consumers' favourability of the brand.
「Nayuki奈雪的茶」Launches Limited Trendy Toy and NFT Blind Box
On the sixth anniversary of Nayuki's tea, a limited edition of 1,000 copies of the "New Life Form" NAYUKI of the meta-universe will be released. NAYUKI is the first trendy game figure of Nayuki's tea official IP. Each comes with a "Unique Number Collection Card" and includs a random black card for players with a face value ranging from RMB¥100 to RMB¥ 1,000.
In addition, the brand also released 6 IP-limited NFT blind boxes, with a limited edition of 300 copies. As of press time, NAYUKI figures and NFT blind boxes have been all sold out.
Fragrance Brand「DOCUMENTS闻献」Received Multi Millions Of Angel Round Financing
Fragrance brand DOCUMENTS received tens of millions of yuan in angel round financing, and the investor was Z Capital. The brand will use this financing round for store expansion, R&D innovation, team building and brand building.
DOCUMENTS was established in 2020, with "Zen Cool" as its core, focusing on creating "novel luxury" perfume fragrances and peripheral products, with a price range of RMB¥450-2250. In July, DOCUMENTS launched the fragrance collections "Human - no one is perfect" and the "HUMANMADE artificial products". During the Chinese Valentine's Day, it jointly launched the limited festive product "Jewelry-Incense Bear" with the domestic niche jewellery brand YVMIN.
Home Furnishing Brand 「JNBYHOME」 Releases 5th Anniversary Magazine "Life Stylist"
Home furnishing brand JNBYHOME released the 5th-anniversary magazine "Life Stylist". The magazine introduces different homes interiors around the world. Exploring these differentiated tastes and aesthetics conveys the "live lively" lifestyle advocated by the brand. The magazine is limited to 1,000 copies, distributed through Tmall as gifts, also through community/Weibo/Xiaohongshu lucky draws, etc.
JNBYHOME is a home furnishing brand under Jiangnan Buyi. Its products include home furnishings and other living scenarios. It is currently sold through Tmall and WeChat Mini Program Mall.
Trendy Toy Platform「Shan Hai Art Toy山海潮玩」Received RMB¥ 5 Million Angel Round Financing
Shan Hai Art Toy, a technology trendy play platform, announced that it had completed an angel round of financing of nearly RMB¥5 million, led by Qiguang Capital, followed by Songmeng Capital and Dado Blockchain China Technology Centre. The brand will use this financing round for personnel expenses, blind box design and production, game hardware development and market expansion.
Founded in 2021, Shan Hai Art Toy is a platform that helps young designers design, customize, and sell personal original IP figures, hoping to combine traditional Chinese culture with modern trends. The brand is inspired by "Shan Hai Jing", "Mountains are supernatural, and the sea is inclusive of all rivers", which means that the art and design are inclusive and unique. Products currently on the line include the "Shanhai Mengwu" series of blind boxes and dolls based on the Shanhaijing mythical beast. Each product has a unique identity (NFC anti-counterfeiting technology) and can be traced throughout the entire process (blockchain technology).
Pet Lifestyle Brand「Pidan彼诞」Completed B++ Round of Financing, With RMB¥100 Million Financing Just In Six Months
The pet brand PIDAN announced the completion of the B++ round of over RMB¥50 million in financing. Jinding Capital exclusively invests this round of funding, and the funds will be used to build a full-category pet supply chain and product research and development. In July 2021, PIDANcompleted a B+ round of financing of RMB¥50 million and accumulated financing of over RMB¥100 million within six months.
PIDAN is positioned as a full-category lifestyle brand for pets, including pet supplies, toys, cat litter, pet food, etc. In addition to eCommerce channels, PIDAN offline has covered more than 8,000 pet stores in China and has entered markets in more than 21 countries and regions around the world.
PIDAN was established in 2015 and entered the pet supplies market with "Igloo" cat litter boxes. After the A round of financing, the brand completed the upgrade in July 2018 and expanded the entire category in 2021.
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