Your BrandStastic weekly update covering from Nov.15th to 21th ：
「Aesop伊索」Held「The Pleasure of Patience」Immersive Experience Exhibition
High-end Oral Beauty Care Brand「CHìNGCHì Lab清之科研」Completed Multi Millions Pre-A
「LI-NING李宁」x「NIO蔚来」For「BLUE SKY LAB」，Launched New IP Collaboration
AR Smart Glasses Company「GUANGLI光粒科技」Completed Over RMB¥100 Million A+ Round
Trendy Fast Food Brand「MOXIAOXIAN莫小仙」Completed B Round Financing For Over RMB¥100 Million
Emerging Children's Snack Brand「Happy Veggies蔬格乐」Completed Angel Round Financing
「Aesop伊索」Held「The Pleasure of Patience」Immersive Experience Exhibition
Australian skincare brand AESOP held the Pleasure of Patience immersive exhibition in Shanghai Li garden.
Inspired by AESOP's skincare concept "Patience and Pleasure", this exhibition conceived a space that showcases creativity and focus and provides an immersive experience that integrates calligraphy, music, dance and other art forms. According to the brand, the exhibition's theme is "the Pleasure of Patience: from the noisy external world into a quiet aesthetic space. Get rid of worries and distracting thoughts, dive into the sensory world to communicate with yourself, and enjoy the leisurely pleasure brought about by this moment of tranquillity.
High-end Oral Beauty Care Brand「CHìNGCHì Lab清之科研」Completed Multi Millions Pre-A
The high-end dental care brand CHìNGCHì LAB completed a pre-A financing round of tens of millions of yuan, which Inke exclusively invested. The brand will mainly use this financing round for product research and development, brand upgrades and channel expansion. The brand completed its seed round of financing in December 2020.
CHìNGCHì LAB was established in 2020 and was invested by the UK Unilever Group. The current collections specialise in creating high-end oral beauty products for Asian women: bubble mouthwash pills, portable fragrance mouthwash, and portable fragrance oral spray with 11 SKUs. The brand officially announced its celebrity endosement Annie Yihan Sun on November 15.
「LI-NING李宁」x「NIO蔚来」For「BLUE SKY LAB」，Launched New IP Collaboration
LI-NING and BLUE SKY LAB, an environmentally sustainable fashion brand created by NIO, launched a joint limited edition "EARTH·Shadelss bullet speed running shoes". This new product is made of car-grade recycled materials and aims to convey sustainable and environmentally friendly design ideas.
BLUE SKY LAB is committed to reusing the surplus materials in automobile manufacturing to recycle to create fashionable series of products. The brand debuted at Shanghai Fashion Week in October, displaying 59 trendy eco-friendly apparel on-site.
AR Smart Glasses Company「GUANGLI光粒科技」Completed Over RMB¥100 Million A+ Round
AR smart glasses company GUANGLI completed a billion-level A+ round of financing. Fenghe Capital led the investment. The funds will be used for brand market expansion, technology upgrades, product research and development, etc.
GUANGLI was established in 2017, focusing on consumer AR products. In August of this year, the brand released Holoresin™ for holographic resin optical waveguides. In September, GUANGLI applied it to the AR holographic smart swimming goggles Holoswim™. It is one of the only two companies to release pure resin optical waveguides, and it is the only one in the world that manage to mass-produce this technology and launches mature end products.
Trendy Fast Food Brand「MOXIAOXIAN莫小仙」Completed B Round Financing For Over RMB¥100 Million
The trendy fast-food brand MO XIAOXIAN has completed a series B financing of more than RMB¥100 million, exclusively invested by the Asia Food Growth Fund. The funds will be mainly used for supply chain upgrades, brand building and talent introduction. The brand completed a series A financing of tens of millions of yuan in May 2020.
MO XIAOXIAN was established in Shanghai in 2017. It entered into the convenient, fast food track with a self-heating hot pot. Since its launch, there have been four product collections: self-heating rice, self-heating hot pot, instant vermicelli, and instant noodles within eCommerce stores on Tmall, Jingdong, and WeChat small programs. MO XIAOXIAN won first place in the sales of Taobao self-heating hot pot category in 2018. The brand currently focuses on brick and mortar, cooperating with more than 600 dealers, and channels have covered county-level cities.
Emerging Children's Snack Brand「Happy Veggies蔬格乐」Completed Angel Round Financing
The cutting-edge children's snack brand HAPPY VEGGIES has completed tens of millions of angel rounds of financing. CYZone, followed by Vertex Holdings, led the investment. This round of funds will be mainly used for product research and development, channel expansion and talent introduction.
Established in 2021, HAPPY VEGGIES is committed to providing healthy snacks with vegetables as the core for children aged 3-12. At present, it has launched three product series: dried vegetables, oatmeal crisps, and cheese balls. The brand creates a "Vegetable Agent Team" IP and uses products + content to cultivate users' minds.
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