Your BrandStastic weekly update covering from Oct 25th to 31st ：
「TAOBAO淘宝」Double 11 Pre-sales: 165 Live Streaming Rooms Individually With RMB¥10 Million Sales
「GENKI FOREST元气森林」Announced The "Three ZERO Factory" Strategy
Meat Products Brand「ORIGINAL TASTE本味鲜物」Received Pre-A Round Of Financing Led By Xiaohongshu
Dairy Brand「ÖARMILK吾岛牛奶」Announced The Completion Angel Round
Pharmaceutical Brand「HEYBRO硬核制药」Completes Multi-millions US$ In Series A
「LI-NING李宁」Launched A High-end Sports Fashion Line
「TAOBAO淘宝」Double 11 Pre-sales: 165 Live Streaming Rooms Individually With RMB¥10 Million Sales - 90% Were From The Brands Self Operation Live Streaming
As of 24:00 on the 26th of Oct, 「Taobao Live」 had a total of 165 live broadcast rooms with a turnover of over RMB¥10 million, of which brand live broadcast rooms accounted for nearly 90%. Estee Lauder, Lancôme, Helena, Yaman, L'Oréal, Shiseido, Xiaomi, La Mer, and Winona have sold over RMB¥100 million during the pre-sales, and 134 brands own live broadcasts have over RMB¥10 million sales. The amount was far exceeding last year's pre-sales over the same period.
「GENKI FOREST元气森林」Announced The "Three ZERO Factory" Strategy
On the 26th of Oct, GENKI FOREST held a press conference relating to supply chain & food safety strategy. It officially released the "Three ZERO Factory" strategy, announcing that the entire sparkling water line will no longer add sodium benzoate, sodium sorbate and other preservatives. It had tried to achieve the goals of "ZERO preservatives", "ZERO pollutions", and "ZERO carbon". During the conference, GENKI FOREST disclosed some business data to the public for the first time. It announced the strategic formation of the "Super City Group + 5 Large Self-built Factories", which will cost RMB ¥5.5 billion.
In addition, many celebrities joined the GENKI FOREST family. On the 25th of Oct, it was announced that actress Zhao Lusi became the official celebrity endorsement for its milk tea collection. On the 21st of Oct, actress Ni Ni and actor Wu Lei officially became the ambassadors for slim tea and Electrolyte Water.
Meat Products Brand「ORIGINAL TASTE本味鲜物」Received Pre-A Round Of Financing Led By Xiaohongshu
The meat product brand ORIGINAL TASTE has completed an RMB ¥10 million Pre-A financing round led by Xiaohongshu. The brand will mainly use this financing round for product research and development, supply chain construction, branding and marketing.
Founded in Hunan in 2019, ORIGINAL TASTE is positioned as a mid-to-high-end brand, focusing on the production of high-quality low-temperature meat sausage products. 11 SKUs have been launched, including frozen sausage, raw bacon, sliced ham, etc. The products are available in high-end supermarkets such as Tmall, JD.com, offline BHG, OLE, and top convenience stores in various provinces. It ranks No. 2 in the Tmall grocery/baked sausage category, with monthly online sales exceeding RMB¥10 million.
Dairy Brand「ÖARMILK吾岛牛奶」Announced The Completion Angel Round
Dairy brand ÖARMILK announced that it had completed a round of angel financing of tens of millions of RMB, and the investor is CYZONE. The brand will mainly use this financing round for supply chain expansion, product research and development, team building and channel building.
ÖARMILK is a dairy brand established in September 2020, positioning itself in the high-end yoghurt market. ÖARMILK adheres to the concept of "Natural, only what I love" and advocates fresh, additive-free and natural dairy products. The ÖARMILK product lines include the Basic, Healthy and Share series, focusing on natural, healthy, sharing and other benefits in different scenarios.
ÖARMILK currently has its own factory and supply chain. The brand prioritises the supply chain and focuses on offline channels to enter the market. ÖARMILK's offline channels are mainly boutique supermarkets such as Hema Fresh, Ole', and BHG. It has now opened hundreds of channel outlets in some first-tier and new first-tier cities in China. It is expected that the number of channels will reach thousands by the end of 2021.
Pharmaceutical Brand「HEYBRO硬核制药」Completes Multi-millions US$ In Series A
The pharmaceutical brand HEYBRO has completed tens of millions of USD A round of financing, led by IDG and Sequoia Capital, followed by Tiantu Capital and Vision Plus Capital. The brand will mainly use this financing round for core technology research and development and construction of global supply Chain and team building, etc.
Heybro Pharmaceuticals launched its sub-brand HEYBRO in September 2020. It is positioned in the men's medicine and health category and is the first internet pharmaceutical company focusing on men's health in China. Set Hims and Roman as their benchmarks, HEYBRO focus on hair loss prevention, reproductive health, personal skincare, and daily health care to provide men with medicines and functional consumer products.
「LI-NING李宁」Launched A High-end Sports Fashion Collection「LI-NING1990」
LI-NING's high-end sports fashion collection LI-NING1990 is about to land. The brand recently announced and launched its official Weibo. In the first conceptual advertisement, the brand uses black, white and grey tones as the primary visual, adding glossy texture. LI-NING's old logo has returned. The geometric pattern has been repeated and rotated to form a triangular composition, which appears in the official press release as a clothing pattern. From 1990 to 2021, LI-NING opened a new chapter in the 31st year of the brand's establishment and returned to its original aspirations. The unique and stylish Li Ning's layout in the field of high-end sports fashion is also an increase and improvement of its product line, and it signals that Li Ning's innovation, improvement and continuous self-transcendence. LI-NING will open LI-NING1990 offline stores shortly.
LI-NING was founded in 1990 by the "Prince of Gymnastics" Li Ning. It focuses on operating its brand professional and casual sports shoes, clothing, equipment and accessories. It also establishes a retail distribution network and a supply chain management system, increasing its e-commerce position and building an eCommerce ecology. LI-NING was listed in Hong Kong in June 2004.
Comments