Your BrandStastic weekly update covering from 27th Sept to 3rd Oct ：
「NEIWAI内外」Co-branded With Wolford For The Sustainable Collection
Fast Fashion eCommerce Platform「SHEIN」To Launch Pop-up Stores In Paris
Fashion Luxury eCommerce 「SENSER识季」 Completed US$40 Million In Series B
Trendy Makeup Brand「JUDYDOLL橘朵」X Dunhuang Museum
Beauty & Skincare Brand「PMPM」To Attend The NGO CSW Forum
Skincare Brand「C+BeautyC咖」Completed RMB¥100 Million A+ Round
「NEIWAI内外」Co-branded With European Luxury Clothing Brand Wolford For A Collection Focused On Sustainable Environment.
The intimate clothing lifestyle brand NEIWAI and the European luxury brand WOLFORD co-launched the "Gaze Into Eternity" sustainable environment collection, a limited edition in China and the United States.
In this co-branded collection, product design led by NEIWAI continues the brand's sustainable design concept. Wolford takes its iconic Cradle to Cradle® standard as the core and leads the research development of fabrics and the sewing weaving process. A total of 6 items are within the collection, including seamless jumpsuits, cross-cut tops, leggings, seamless skirts, knitted headbands, etc. Presented in two colours of "shadow black" and "lizhen red", it is also designed with details such as hollowing, micro-perspective, and light shaping structure.
Fast Fashion eCommerce Platform「SHEIN」To Launch Pop-up Stores In Paris
SHEIN announced that it would open an offline pop-up store at 13 rue Jean Beaussire in Paris from 29th September to 2nd October (Paris Fashion Week). Brand's latest autumn and winter products will be available for sale, including ready-to-wear, accessories, underwear, beauty, makeup, as well as plus size collection CURVE and high-end collection MOFT.
SHEIN was established in Nanjing in 2014, with fast-fashion women's clothing as its primary business. It focuses mainly on markets such as Europe, the United States, and the Middle East. It is currently the fast-fashion eCommerce platform with the largest share in the world. In the "2021 BrandZ Top 50 Global Brands in China" list released by Google and WPP on 10th May, SHEIN ranked 11th, higher than Tencent, ZTE, and BYD. Since 2018, SHEIN pop-up stores have spread from New York to Austin, Los Angeles, Miami, San Francisco, New Delhi, Mexico City, Paris and Lyon, London, and other places.
Fashion Luxury eCommerce 「SENSER识季」 Completed US$40 Million In Series B Financing
The luxury fashion eCommerce platform SENSER announced that it had completed a US$40 million Series B financing, exclusively invested by Trustbridge Partners with Lighthouse Capital acting as the exclusive financial advisor. SENSER will mainly use this round of funding for brand building, user expansion and technology investment.
Founded in 2017, SENSER is a global fashion and luxury goods platform that connects more than 2500 luxury brands in more than 60 countries worldwide. Shi Xiyu, the founder of SENSER, is the former LVMH Group executive and former President of Glamour Sales. According to Lighthouse Capital, SENSER has achieved an average monthly growth of more than 60% since its launch in early 2021. The Group's SENSER brand and supply chain business is expected to exceed 3 billion GMV annually.
Trendy Makeup Brand「JUDYDOLL橘朵」X Dunhuang Museum Launches The Dunhuang Rui Beasts Co-Branded makeup.
The trendy makeup brand JUDYDOLL has joined hands with the Dunhuang Museum to launch the Dunhuang Rui Beast makeup collection. The makeups are inspired by the auspicious beasts in Dunhuang murals and the traditional Chinese five-colour system, combining makeup with traditional culture. The two also jointly initiated the colour protection public welfare program, and public donations will be used for Dunhuang cultural relics protection or colour restoration.
Established in 2017, JUDYDOLL's sales have maintained double-digit growth and continued to be profitable in the past few years. The total sales of its most out-of-circle monochrome eye shadows exceeded RMB¥13 million, and the monochrome blush was the top sales volume in all Taobao from 2019 to 2021. JUDYDOLL has also launched co-branding products with many brand IPs, such as Sailor Moon, Disney, and Cornetto.
Beauty & Skincare Brand「PMPM」Was Invited To Attend The NGO CSW Forum COP15 Conference
As a representative of environmental protection non-governmental organisations, the beauty and skin care brand PMPM was invited to attend the parallel forum of non-governmental organisations. At the 15th meeting of the Conference of the Parties of the United Nations "Convention on Biological Diversity" ("COP15"), PMPm will share international cutting-edge plant research and the sustainable development of China's high-quality plant materials.
At the beginning of this year, PMPM joined hands with the top international raw material supplier Ashland to apply advanced scientific research techniques to create PMPM TruDiamond™ white truffle essence. Recently, the new ingredient Rosa Repair, a new ingredient co-created by PMPM and Ashland, was also officially revealed. PMPM exclusively owns the trademarks and use rights of these two raw materials.
Skincare Brand 「C+BeautyC咖」Completed RMB¥100 Million A+ Round Of Financing, Tmall's Monthly Sales Exceeded RMB¥10 Million
The skincare brand C+BEAUTY has completed an RMB¥100 million A+ round of financing led by Shunwei Capital and Belle Consumer Fund. The existing shareholders, Vision Plus Capital and Fuji Capital, continue to increase. The brand will mainly use this financing round for product research and development, market promotion and talent introduction. Previously on 3rd June, C+BEAUTY just completed strategic financing for tens of millions of RMB, which Fuji Capital exclusively invested.
Launched on Tmall in March 2021, small-size facial masks are the core products. At present, the brand's monthly sales on Tmall have exceeded RMB¥10 million, and since August, the monthly sales on Douyin have also exceeded RMB ¥10 million. The cleaning mask has become Top 1 monthly sales in the Tmall and Douyin facial mask categories. C+BEAUTY has reached strategic cooperation with many offline fashion retail brands such as KKV and Sanfu, and has launched more than 5,000 stores for brick and mortar.
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