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Your BrandStastic weekly update covering from 20th to 26th Sept ：
Fragrance Brand「观夏 To Summer」Opens "Kunlun" Beijing Exhibition
China NMPA Issued Warming For "Eyelash Growth" Mascara
「喜茶HEYTEA」Launched The First Haytea Zao Store
The Boutique Instand Coffee Brand「三顿半Saturn Bird」First Brand Podcast
「永璞咖啡Yongpu」x「桃子假象 Peach_Illusion」Theme Song
「ffit8」Completes A+ Round
Oriental Cultural Fragrance Brand「观夏 To Summer」Opens "Kunlun" Beijing Exhibition
On September 23, the "Kunlun" Beijing exhibition of the oriental cultural fragrance brand TO SUMMER officially opened to the general public. Prior to the exhibition, on the 16th, TO SUMMER also launched its first brand publication, "Kunlun". "Kunlun" is a non-profit experimental trial of the brand, only for gifts and not for sale.
China National Medical Products Administration Issued Clear Warming For Mascara With "Eyelash Growth" Benefit
It has been for products such as eyelash nourishing lotion and eyelash essence on the market that claim to benefit from making eyelashes "thick" and "long". In its late announcement, China National Medical Products Administration stated that these products usually attach film-forming agents and colourants to the eyelashes to achieve the effect of colouring, thickening, and lengthening eyelashes through physical appearances. The mascara, as mentioned above, is categorised as ordinary cosmetics. The responsible person should complete the product registration before sales or importation and declare that it does not promote the growth of eyelashes.
It is worth noting that the China NMPA also stated in the announcement that there is no "promoting eyelash growth" function category in the "Rules and Classification of Cosmetics Classification" issued by the Administration. Up to now, the China NMPA has not approved any cosmetics that claim to have the effect of promoting eyelash growth.
The "Regulations on Supervision and Administration of Cosmetics" stipulates that cosmetics registrants and record holders are responsible for the quality, safety and efficacy claims of cosmetics, and the efficacy claims of cosmetics should have a sufficient scientific basis. As special cosmetics, hair growth products are subject to stricter supervision by the state.
「喜茶HEYTEA」Launched The First Haytea Zao Store
On 19th September, the world's first hand-made store of Heytea officially opened in the ancient city of Nantou, Shenzhen. The store is also the largest hand-made store in the tea industry. The main focus is to return to hand-made methods and make new and innovative beverages on site. There are more than 50 types in total and inspired by famous products of HEYTEA. The store has three floors, and each floor has an allocated section for the production and display of hand-fried ice, hand-made tea, and hand-made tea series.
Designer Suwukou is in charge of the store uniform design. He used edible materials for hand-made dyeing and launched the plant-dyed uniforms following the hand-made concept. In terms of architectural design, the hand-made shop sits across a three-story single-family villa in the ancient city of Nantou. The interior focuses on "the definition of architecture and space", using classical architectural elements and modern art materials to capture infinite and eternal thoughts.
Before this, HEYTEA has also launched different styles of stores such as Black Gold Store, PINK Store, DP Store, Antique Theme Store, Pet-Friendly Theme Store and Environmental Theme Store. Through diversified store design, it serves consumers' drinks and social needs. Create a unique space and diversified experience.
The Boutique Instant Coffee Brand「三顿半Saturn Bird」Aired It First Brand Podcast "Flying Studio"
On 22nd Sep, SATURNBIRD officially launched its brand podcast "Flying Radio". In the first issue of the podcast, Wang Xiaoguang (cbvivi), Lu Yao, and Beilou Xiashu appeared as flying guests and shared their camp-related experiences and stories. Currently, "Flying Radio" has been launched on Small Universe, Himalaya, and NetEase Music.
Established in 2015, SATURNBIRD positions as a "premium instant coffee". Its products include ultra-instant coffee, Instant drip coffee bag, cold brew coffee, fine coffee beans, etc. In 2019, the brand opened the "Return to Flight Program", allowing users to take the used SATURNBIRD coffee cans to the return points in the designated city on the selected open day to exchange for peripheral products.
Fresh Brew Coffee Brand「永璞咖啡Yongpu」x「桃子假象 Peach_Illusion」Theme Song "Starlight On The Island."
Focused on fresh brew instant coffee, YONGPU COFFEE and the musician "Peach_Illusion" launched the theme song "Starlight on the Island", inspired by the island of Yongpu. The single is available with online QQ Music, NetEase Music, Kuwo Music, and Kugou Music.
Established in Shanghai back in 2014, YONGPU Coffee was the first in China to launch a series of speciality coffee products such as portable cold brew coffee, room temperature coffee liquid. YONGPU also found the brand IP "Shi Duanzheng「Stone Lion」" and the customer centre "Yong Pu Island". You can participate in activities such as peripheral exchange and environmental recycling by registering an islander ID card.
Healthy Snack Brand 「ffit8」Completes Multi-millions A+ Round Financing
Healthy snack brand ffit8 announced that it has recently completed RMB¥ multi-millions in an A+ round of financing. BAI Capital leads this round. This is also the third financing completed by ffit8 in one year.
Zhang Guangming, founder and CEO of ffit8, said: "We will mainly use this round of financing for category expansion and supply chain construction. It will focus on high-quality protein, continue to expand the healthy snack matrix, promote the full-scene coverage of snacks, and use technological innovation to make future Young people eat healthier."
Founded in 2019, ffit8 focuses on healthy foods with high-quality protein as the core. In August 2021, FIT8 launched a new product, "Protein Meal Replacement Milkshake". At the beginning of September, FIT8 launched the "Minions Co-branded Protein Bar" with a banana and blueberry flavour.
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