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Your BrandStastic weekly update covering from 13th to 19th Sept ：
LITTLE ONDINE「小奥汀」Launched The First Offline Store opened in TX, Shanghai
BLOOMAGE「华熙生物」Enter The Competition for Scalp Anti-Aging
Underwear Brand「Ubras」Official Announcement Liu Wen As Brand Ambassador
China-Chic Brand「BEASTER」Completed Over RMB¥200 Million Financing
LARP Brand PROBE NOTES「探案笔记」Announced The Completion of Series A Financing
QQ Supports Redirect to Douyin & Taobao, Shopping Without Border!
LITTLE ONDINE「小奥汀」Launched The First Offline Store opened in TX, Shanghai
The cosmetics brand LITTLE ONDINE under Yatsen Global celebrated its 8th anniversary. Its first offline store officially launched in TX Huaihai centre, the trendy hot spot in Shanghai.
Founded in 2013, LITTLE ONDINE was acquired by Yatsen Global in 2019. It focuses on trendy and cool makeup products for Gen-Z.
On the occasion of the 8th anniversary, LITTLE ONDINE launched the "Duting Your ∞" brand event, creating an exclusive symbol ∞ for the anniversary, representing the infinite possibilities of who I am. At the same time, the brand launched a three-piece set of limited eyewear products for the 8th anniversary, including eyeliner, mascara, and eyebrow pencils, which are inspired by "skateboard girls" to express their personalities.
BLOOMAGE「华熙生物」Enter The Competition for Scalp Anti-Aging
Further Expansion For The Domestic Scalp Mesotherapy Market
"HAIRCARE", an anti-ageing scalp product launched by the famous French professional anti-ageing laboratory "Revitacare", will be unveiled as a "beauty franchise project" jointly developed by Yiling Life Group and BLOOMAGE Biotech. It will be under initial trial in Hainan Boao Yiling Hospital. The trial will be conducted following clinical licenses requirements for the imported medical devices category. It aims to conduct real-world research, collect clinical data, and accelerate entry into the Chinese market.
In 2017, BLOOMAGE Biotech acquired Revitacare as its wholly-owned subsidiary.
Underwear Brand「Ubras」Official Announcement Liu Wen As Brand Ambassador
The female underwear brand "UBRAS" officially announced the brand ambassador Liu Wen and launched a new product, "Skin-alike Underwear", using the brand's innovative amino acid fabrics.
Founded in Beijing in 2016, UBRAS launched size-free underwear in 2018.
It soon becomes the first leading one-size brand for the Chinese underwear industry. UBRAS took the top rank among Tmall 618 in 2019, Tmall 618 in 2020, and Tmall Double 11in 2020 within the category; And in March this year, it launched the sub-brand "LIKEUU", which specialises in the research, development, production and sales of personal clothing for 8-15 years.
China-Chic Brand「BEASTER」Completed Over RMB¥200 Million Financing
The domestic appeal brand "BEASTER" completed the first financing round for more than RMB¥200 million. This round of funding was led by INCE Capial, with Meridian Capital and Belle International investing.
Established in Hangzhou in 2016, BEASTER is China's fastest-growing and largest new-generation domestic apparel brand. The average annual growth rate in the past three years has exceeded 250%. It is expected that online sales will break the one billion mark this year. The brand doubled in 618 this year and topped Tmall's menswear pre-sale list; it entered Dewu's one-year men's TOP10 list and Douyin in March to be the men's TOP 10 list. It will begin to deploy offline channels in 2020, with 7 locations nationwide, 13 stores in first- and second-tier cities.
LARP Brand PROBE NOTES「探案笔记」Announced The Completion of Series A Financing
The scripted game and immersive entertainment brand PROBE NOTES announced that it had completed a series A financing of tens of millions of yuan, led by Real First Capital and ZEN INVESTMENT as a follow-up investment. It will mainly use this financing round for the head IP script incubation of the PROBE NOTES, offline store building, industrial talent training and team building, etc.
Founded in Shanghai in 2018, PROBE NOTES is an offline immersive entertainment content exporter, covering script games, escape room/immersive theatre, reasoning variety shows, script publishing, IP derivatives, immersive education training and immersive online stores. Up to now, PROBE NOTES has created more than 100 screenplay game products and has led the planning of popular variety shows such as "Game of Shark" and "Dota". This year, in terms of offline, it plans to open directly-operated stores in Beijing, Shenzhen, Chengdu, Changsha, and other cities and set up 1,000 "Detective Theatre" immersive script stores worldwide within three years.
QQ Supports Redirect to Douyin & Taobao, Shopping Without Border!
After entering Taobao domain name and Douyin official website domain name on QQ, both can be redirected, no need to copy the link to open it in the browser. In addition, opening Taobao on QQ enables barrier-free shopping, which significantly improves user experience.
On 9th Sep, the relevant business departments of the Ministry of Industry and Information Technology took the lead in hosting the "Administrative Guidance Meeting on Blocking Web Site Links." At the meeting, the Ministry proposed compliance standards related to instant messaging software and required all platforms to unblock them, following the standards within a time limit.
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