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Your BrandStastic weekly update covering from Aug.30th to Sept.5th ：
China's High-End Apparel Brand「ICICLE」Launched Its First Store In Japan
American Luxury Brand「KATE SPADE」Entered The Battlefield on Douyin
Multi Million Financing Raised by China New Genz Dim Sun Brand「墨茉点心局」
Functional Food Brand「MINAYO」Received Series A financing
Beauty/Snack Brand「UNICALORIE」Completes Angel Round For RMB¥10+ Million
Skincare Brand「LIN QINGXUAN」Completes Hundred Millions Series B Financing
China's High-End Apparel Brand「ICICLE」Launched Its First Store In Japan
Mid-to-high-end clothing brand ICICLE announced that it would open its first Japanese store in Osaka on 1st September, focusing on selling women's appeal and accessories. The new store is 100% funded by ICICLE's Japanese subsidiary. ICICLE aims at the blank market between luxury goods and mass FMCG. The number of ICICLE stores in Japan will increase to 5 in the next three years.
Founded in 1997, The Shanghai-based ICICLE group is a major player in high-end eco-friendly clothing and accessories for women and men. The group's business covers design, manufacture, logistics, retail, and franchise based on a natural-way ethical fashion philosophy with a vertical and integrated supply chain.
American Luxury Brand「KATE SPADE」Entered The Battlefield on Douyin
American luxury brand KATE SPADE officially announced the opening of a Douyin store and its entry into the Douyin eCommerce battlefield. Following the Tmall and WeChat mini-program launch, This is the third time it has added online sales channels in the Chinese market. Owned by Tapestry, Kate Spade is a modern luxury lifestyle brand company from New York.
As of 27th August, the Kate Spade Douyin had launched 15 shows in August, with 58 products on the shelves with sales over RMB¥ 100K. According to Caijing.com, Kate Spade's parent company Tapestry's financial report for the third quarter of fiscal 2021 (as of 27th March 2021) shows that Kate Spade's revenue increased by only 1% to US$252 million.
Multi Million Financing Raised by China New Genz Dim Sun Brand「DIM SUM BUREAU OF MOMO」
The new Chinese dim sum brand DIM SUM BUREAU OF MOMO announced that it had completed a new financing round of over a hundred million yuan, exclusively invested by Meituan Dragon Ball. The brand will use the financing for product research and development, supply chain system improvement, store expansion, talent pool, employee benefits, brand and marketing investment, etc.
A Round: Invested by Capital Today in June 2021, DIM SUM BUREAU OF MOMO is valued at RMB¥2 billion.
Founded in Changsha in 2019, the brand focus on a new Chinese dim sum with national style characteristics. DIM SUM BUREAU OF MOMO insists on hand-baked freshly baked, low sugar and low oil; combined with Western-style dim sum, it provides a richer taste and product selection.
The brand has launched a series of popular products such as fresh milk coffee mochi, fresh milk raisin mochi, finger mochi, cheese tart, etc. In addition to selling freshly-made dim sum offline, the brand also sells short shelf life dim sum and gift boxes online.
The first DIM SUM BUREAU OF MOMO store opened in Changsha Traffic Center Guojin Street in August 2020, intensely cultivated in Changsha. Currently, it has opened 27 stores, focusing on the business district where young people in Changsha gather.
Functional Food Brand「MINAYO」Received Series A financing
The functional food brand MINAYO received A round of financing, invested by Legend Star and HARMAY. The brand will mainly use this round of funding for overseas R&D cooperation and marketing investment. On 4th March 2021, MINAYO completed tens of millions of Pre-A financing, following the multi-million angel round completed on 19th June 2020.
Founded in 2019, MINAYO has two product lines, a "functional snack line" and a "professional supplement line" to meet the needs of consumers in different scenarios. The main products include thermal control tablets, whitening pills, iron supplements, etc.; Taking female users as the entry point to meet the whole family's needs. In August 2020, MINAYO products went online, with sales exceeding RMB¥2 million in September; currently, its monthly GMV has surpassed RMB¥20 million. Its best-sellers are iron supplement jelly and multivitamin jelly.
Snack Brand「UNICALORIE」Completes Angel Round For RMB¥10+ Million
Beauty snack brand UNICALORIE completed an angel round of financing of more than RMB¥10 million. China Win Venture Capital led this round of investment. The brand will mainly use this financing round for product research and development, channel expansion and market promotion.
Founded by Beijing Yongenze Technology Company in 2020, the brand focuses on high dietary fibre and low calories. It has launched different functions of U jelly to target skin management, body management, intestinal health, and body care.
In terms of channels, UNICALORIE has launched on Tmall flagship store, WeChat mall, Douyin flagship store, Xiaohongshu flagship store and other traditional eCommerce and social eCommerce platforms since June 2021. UNICALORIE will be launching in brick-and-mortar retail channels such as Lawson, Family Mart, and Hema in first-tier and new-tier cities in September 2021 and store channels with specific consumption scenarios such as beauty stores and fitness stores.
Skincare Brand「LIN QINGXUAN」Completes Hundred Millions Series B Financing
The skincare brand LIN QINGXUAN completed a series B financing of hundreds of millions. Mirae Asset led this round of funding. Old shareholders, SIG China and CGVC continued to increase, and Hangzhou Yuanchen and others joined the investment. The brand will use this round of financing funds for brand marketing, supply chain research and development, and talent building. On 27th November 2020, LIN QINGXUAN completed A round of financing of several hundred million undisclosed.
Established in Shanghai in 2003, LIN QINGXUAN is a traditional Chinese born and bred brand. It uses traditional Chinese herbs as raw materials to create camellia emollient oil. The brand targets young users in the mid-to-high-end market, focusing on repair and anti-ageing effects. In 2021, LIN QINGXUAN will use eCommerce as the traffic portal, and then offline will take over the traffic with services and experience, and then activate fans through private domain operations and CRM management, forming a set of "OMO model" sales closed loop.
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