Your BrandStastic weekly update for china market includes ：
LITTLE JOY「兰舟」: Received TEN Million In Financing
KAKABOM「咔咔拌」: Official Launched
DAYDAYCOOK「日日煮」: Planned To Be Listed In The U.S. Via SPAC
GENKI FOREST「元气森林」: Announced The First Music Festival
CHOCDAY「每日黑巧」×「OATLY」: Special Crossover For The Mid-Autumn Day
DOUYIN eCommerce : Released The "DOUYIN 818 Trend Festival" Report
LITTLE JOY「兰舟」
Received RMB¥10 Million In Financing
The boutique fruit wine brand "LITTLE JOY" received a pre-A financing round of over RMB ¥10 million, led by Transfar Group, then by Tisiwi Ventures. According to the press release, the brand will use this round of financing to increase channel construction, information technology and brand building.
Found in Hangzhou back in 2020, LITTLE JOY is positioning as the "third type of liquor" between beers and wines. Currently, four fruit liqueurs, including green plum, peach, mint and mulberry, are launched. Since its launch in the second half of last year, it has set an average monthly sales of 150,000 bottles and a total sales record of over 1.3 million bottles.
KAKABOM「咔咔拌」:
Official Launched
The new fast-food brand "KAKABOM" officially launched! The initial New Northeast-style launch has four exclusive flavours: Fushun Hot and Sour Mix, Classic Spicy Mix, Childhood Dirty Mix, 5A Hot Spicy Mix.
Found in Beijing 2021, The "satisfaction fast food" brand targets different emotional scenes. Brand advocates live with your emotional stress, happy spending and happy eating with a "Kaka life, KAKABOM". The overall brand visual adopts the "Ka Ka Tiger", an IP image based on the Northeast Tiger, aiming at the aesthetics of young users.
In terms of product assortment, the first launched SKUs are based on the "Northeast Spicy Mix" concept and replicates the classic ingredients such as fish balls, vegetables, and broad noodles from the Northeast. A revolutionary taste forms the unique characteristics of KAKABOM. For example, the Childhood Dirty Mix restores the taste of dirty stalls in school, and 5A Hot Spicy Mix uses a superimposed spicy recipe that is spicier on each bite.
"KAKABOM" brand team has ONE Million per capita fans. The team co-creating with their fans to develop brand contact and social media. They want to bring the customers to the heart of the brand.
DAYDAYCOOK「日日煮」
Planned To Be Listed In The U.S. Via SPAC
Food & lifestyle brand "DAYDAYCOOK" announced that it had signed an agreement with Ace Global Business Acquisition Limited (Ace), a special category acquisition company in the United States, to merge the business. After completing the transaction, both parties will list on NASDAQ under the new stock code.
Established in Hong Kong in 2012, DAYDAYCOOK started as a media for the food video category. The core concept of the brand is "Inspired by food, experience the joy of the kitchen". In 2015, DAYDAYCOOK stepped inside the Chinese mainland market.
In 2017, it successively opened gourmet life experience halls in Shanghai, Guangzhou, and Wuhan, providing experience activities such as cooking courses. According to the brand, as of the end of July 2021, DAYDAYCOOK has 80 million active users and 5 million paying users.
In 2020, DAYDAYCOOK launched the instant cooking brand under the same name; products include self-heating hot pot, rice, room temperature meals and others. The product matrix focus on "convenient fast food + fast cooking + trendy and healthy".
GENKI FOREST「元气森林」
Announced The First Music Festival
The beverage brand "GENKI FOREST" will hold the first Forest Music Festival in Chengdu from November 6th to 7th. The lineup for the show includes Pu Shu, Escape Plan, Liu Xianhua, Jiang Yunsheng, etc.
"GENKI FOREST" is a phenomenon-level beverage company that has emerged in recent years. It has entered the beverage category from the healthy concept of "0 sugar, 0 calories, and 0 fat". The launched SKUs include sugar-free soda sparkling water, fat-burning tea, milk tea, energy drinks and yoghurt. In 2020, its annual sales exceeded RMB¥2.5 billion. Its products have now covered more than 30 provinces, cities, and autonomous regions across the country, and it is also available in the United States, New Zealand, Singapore, and other countries.
CHOCDAY「每日黑巧」×「OATLY」
Special Crossover For The Mid-Autumn Day
Healthy chocolate brand "CHOCDAY" and oat protein brand "OATLY " jointly launched the "CHOCDAY x OATLY INSIDE Mid-Autumn Special", which is currently available on the brand's official store.
"CHOCDAY" was established in 2019. It is a cutting-edge consumer brand positioning healthy dark chocolate. It is also the first healthy chocolate brand in China. The main product focus on 0 added sugar. At present, the brand has deployed more than 100,000 physical retail stores such as Family Mart, 7-11 and Bianlifeng. It has now become the number one brand in the growth of the dark chocolate category.
DOUYIN eCommerce:
Released The "DOUYIN 818 Trend Festival" Report
Douyin eCommerce recently released its data report on "DOUYIN 818 Trend Festival". The report shows that during the event, from 1st to August, the sales of 国潮China-Chic has increased by 443% year on year. Domestic brands accounted for more than 70% of the top selling categories. Compared with last year's 818 promotion, sales increased by 443%.
This year's festival lasts for 18 days. It has come along with other events as the Olympics, Chinese Valentine's Day, and the summer vacation, meeting the diverse needs of consumers. Affected by the Olympic atmosphere, the sales of domestic sports goods increased by 407% year on year, and Li Ning, ERKE, Warrior, Anta, and Guirenniao became the top five most popular domestic sports brands.
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