Your BrandStastic weekly update for china market includes ：
KILALA 「可啦啦」： Two Rounds of Financing Totalled Over RMB¥400 Million
SIMPCARE「溪木源」：Received Additional RMB¥300 Million In Investment
PETKIT「小佩」：Completed US$50 Million In Series D Financing
POP MART「泡泡玛特」：RMB¥25.2 Million - The First International Toys Online Exhibition
HITH：Multi Millions Series A Investment From Xiaomi
KOOYO：B Round Completed, Cut In From The Demand For "Scenes"
KILALA 「可啦啦」:
Two Rounds of Financing Totalled Over RMB¥400 Million
Contact lens brand "KILALA" announced that it has successively completed Series B and Series B+ financing, with a total of over RMB¥400 million raised. ISinovation Ventures and Grand Flight Investment led this round of funding.
This financing beaks the record as the most significant amount of funding disclosed so far within the colour lenses category. This round of funds will continue to infiltrate new users and develop a second growth curve with transparent contact lenses as the entry point. In October 2020, KILALA announced the completion of the Pre-A and A round of accumulated financing for nearly RMB¥100 million.
Founded in 2011, KILALA is a domestic contact lens retail brand. It aims for Gen-Z aged 18-24, and the hero product is hyaluronic acid daily disposable contact lenses. The product line includes explicitly: colour lenses, and lens care liquid, eye moisturising liquid, steam eye mask and other eye fashion and health-related care all-around products.
SIMPCARE「溪木源」
Received Additional RMB¥300 Million In Investment
Function-led skincare brand "SIMPCARE" completed a Series C financing of more than RMB¥300 million - a joint investment by the old shareholders Coatue Management, H Capital and Cygnus Capital. Compared with the finance raised back in early 2021, the amount tripled in only six months.
Founded in August 2019, SIMPCARE focuses on mid-to-high-end domestic products. Apart from its competitor Winona, it is the only local brand specialising in sensitive skincare. The brand currently has 3 product lines: the Camellia, the Sakura and the CBS Glowing Light collections, with over 40 SKUs. On 21st July, SIMPCARE daily sales on Tmall exceeded RMB¥3 million, and August's GMV was over RMB¥100 million. As of 18th August, SIMPCARE ranked 31st in the 30-day sales ranking of Tmall's beauty products.
According to official TikTok news, SIMPCARE is currently the No. 1 Chinese skincare brand.
PETKIT「小佩」
Completed US$50 Million In Series D Financing
Pet innovative products brand "PETKIT" announced the completion of a US$50 million Series D financing, led by Sofina and CDH Fund. PETKIT will use this financing round for self-developed intelligent SaaS system research and development, store supply chain optimisation, and brand cooperation.
Established back in 2013, the current product categories of the brand include smart water dispensers, intelligent feeders, smart cat toilets and other products — daily essential for pets such as cat litter and shaving knives. Started its offline pet chain stores in 2018, PETKIT has signed up to 1,500 chain stores so far.
POP MART「泡泡玛特」：
RMB¥25.2 Million - The First International Toys Online Exhibition
The first POP MART international fashion toy online exhibition launched through its brand live streaming channel exclusively. The online exhibition lasted for three days (14th August to 16th August), with over 150 fashion toy brands participated, and more than 800 limited edition toys were released. The live exhibition broadcast has been watched by more than 1.3 million people, with a cumulative sales of RMB¥25.2 million and a cumulative number of paid users reaching 50,000.
Established in Beijing in 2010, POP MART is an IP integrated operation service group integrating trendy commodity retail, artist brokers, new media entertainment platforms and large-scale exhibitions. The products include trendy toys, two-dimensional peripherals, BJD. Multiple categories such as dolls and IP crossover. By launching its original IP art toy: Twinkle, Tammy & Yoyo, TOP TOY is rolling 100 more brick & mortar stores in 2021. It is also mapping its international presence to the world.
HITH:
Multi Millions Series A Investment From Xiaomi
Home health management brand HITH announced that it had completed a series A financing for multi million. The investors are Xiaomi Group (leading investment) and Shunwei Capital (following investment). It will use this round of financing funds for new product research and development, brand promotion, channel expansion and construction of smart factories.
Established in 2017, HITH’s main products are smart health products and smart massage products. There has been expanding into smart footbath products, including high-end S series, wireless foot bath Q series, and X series with graphene cushions. In September 2021, HITH also launched the first folding smart footbath D3.
KOOYO
B Round Completed, Cut In From The Demand For "Scenes"
Health care product brand KOOYO announced that it had completed the B round of financing. The specific amount has not been disclosed. The investors are Meridian Capital and Dalton Ventures. At present, KOOYO has built a team with scientists as the core.
KOOYO was established in 2020. The brand started from the needs of scenes, focusing on three significant scene-setting - "Refreshment at work during the day", "Cues for after-work entertainments handover", and "Sleep aid for the night". Current products include melatonin sleeping tablets, sleeping beauty capsules, and hangover capsules.
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