TMALL：
First Time Ever: Tmall simplifies the approval procedure for opening the flagship store.
Tmall deiced to simplify the application process for the flagship store from the 19th April.
It's the first time that Tmall modifies the store opening rules. A New 7-months operation probation will be in place during the initial trial phase. Tmall will transform the temporary Flagship store into the official store after the trial phase.
TENCENT:
50 billion initial investment announced for the newly established Sustainable Social Value Organization (SSV).
Tencent announced its core value by "establishing the foundation through Consumer Internet while embracing the Industrial Internet" back in 2018. They have further the approach by implementing the "Tech for Social Good" strategy. A new division, Sustainable Social Value Organization" (SSV), has been formed within the current Tencent's structure. It aims to support sustainable social value as a crucial part of the "Tech for Social Good" strategy.
The initial 50 billion RMB funding will cover investment on basic science, education innovation, rural revitalization, carbon neutrality, FEW (food, energy and water), public emergency, geotechnology, digital welfare state and others aspects. SSV will promote social value innovation during the first phase while reinforcing its current organization structure, technology, products and operational capacity.
TMALL:
Tmall Beauty Awards Announced New Record in 2020
The Tmall Beauty Award ceremony, held on 13th April, highlighting its theme as "RENEW". 7,600 brands opened Tmall flag stores in 2020, according to the general manager of Tmall's FMCG division. Within that tally, 195 new brands claimed the top performance within their sub-categories. Additionally, 64 new brands join the 100-million-yuan family.
Nearly 200 million users are post-95 generation, out of the total 800 million Tmall users. Youg consumers within the above age band are more excited by and willing to pay for new brands.
C-Brands are aiming for ongoing and sophisticated overseas promotion. During double 11 in 2020, the China Indie Beauty Brands - Perfect Diary, Flamingo, CATKIN and Colorkey have increased tenfold for their export sales revenue.
Brand Incubation Is the Way of the Future as Tmall Beauty aims to incubate 1,000 new brands with more than 10-million-yuan GMV in 2021.
AVEDA:
Haircare brand Aveda from ESTĒE LAUDER Group officially launch on Tmall
22nd April, Luxury haircare brand Aveda officially launched on Tmall. An offline launch event was held simultaneously in Shanghai with the attendances of key KOLS from the industry. The interactive session included scalp analysis, hair wellness, fragrance workshop and yoga.
What's more, April marks as the Earth Month, Aveda also launched the "Charity Gift Set" exclusively on Tmall. The brand invited consumers to join the QR code campaign and participate in the "Plant Beauty in the World" interaction.
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