2020, was full of major, world-shifting events. In many parts of our lives, we have lived a very special and different year in many ways.
What are the new consumer habits in China now? What has changed? Are you, and your business ready to embrace post-pandemic recovery & growth yet?
We have prepared the top TEN China's eCommerce consumer habit changes & trends to share with you.
#1. Consumer spending habits polarized; Moving from reactionary to rational consumption
#2. Consumer demand for VMS( Vitamins, Minerals and Supplements) is on the rise. Surging demand for overall health and wellness.
#3. Reinstated the importance of homes, focusing on home intelligence and quality.
#4. The Pandemic change the relationship between people and with the natural world. Calming online activities & games have been popular.
#5. Cloud-based service becomes a new infrastructure for business. Such as meeting idols online - Cloud gathering.
#6. Home essential delivery service (fresh food & group buying) backs to normal. The battle for the next high volume of sales has started.
#7. New consumer habits reshape brand power. Traditional retail seeks changes to maintain market share.
#8. Further recognition of Chinese national brands. Made in China is irresistible with upcoming local brands.
#9. Livestreaming reform the whole consumer journey. It is colling off post-pandemic.
#10. Content marketing focuses on anxiety distraction. Seeking its way out through the online competition.
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