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Writer's pictureEvonne CHI

100 BUZZWORDS #01 New Consumer Brands 「新消费品牌」

Updated: Oct 6, 2021



Who are New Consumption Brands?

It describes Brands from New Channels, New Generation and New Supply Chains,which are on trends and becoming the future of brands. The New Consumption Brands predict to grow tens of billions in the coming five years.


New Channels, Social Media is the KEY.

The New Consumer Brands are sophisticated with social platforms like Tikiko ,Kaishou,Taobao live streaming, Red and Bilibili.

Combined with brand DNAs, Innovative contents and short videos ready to generate buzz, increase awareness, enhance consumer acquirement efficiency, and improve the ROI.


New Generation, More Selection

Every generation defines its own identity through a new category of consumer goods. It is a shoutout for social, emotional and spiritual needs.


New Supply Chain, Ready for Evolution

China is known as "The World's Factory", and half of the world's top 10 OEM factories are in China. Nowadays, there are no technical barriers to the production of high-quality products. Especially in the beauty and personal care industries, we have obtained relatively matured supply chain resources in lines with top tie international brands.


Essentially, The New Consumer Brands are entrepreneurial brands that are in lines with trade-up living attributes in China. A widely known as: To Keep Your Customers, Keep Innovation, Stay In Touch!



Other 100 BUZZWORDS:


Click to follow linkedin @BrandStastic! We will help you to in touch with China market!


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