100 BUZZWORDS #10 IQ TAX 「智商税」

It refers to the situation where unjustified money is spent due to a lack of judgment when shopping. The unjustified amount paid is considered a tax for the low "IQ tax" scenario.

"IQ tax" is often used to describe products that are not worth buying at a high price. There are other cheap alternatives on the market that can achieve the same or better performance. These high-priced goods may be useless placebos and may even bring further damages.

e.g. it has been applied commonly with cosmetics purchases, bird's nest, weight loss products, lottery tickets, etc.

Other 100 BUZZWORDS：

• #01 New Consumer Brands 「新消费品牌」

• #02 KOS (Key Opinion Sales)

• #03 GRASS SEEDING「种草」

• #06 PRIVATE TRAFFIC「粉丝经济」

• #07 PRIVATE TRAFFIC「私域流量」

• #08 PUBLIC TRAFFIC「公域流量」

• #09 CUTTING CHIVES 「割韭菜」

• #10 IQ TAX「智商税」