100 BUZZWORDS #08 PUBLIC TRAFFIC「公域流量」

Public traffic refers to merchants directly achieve traffic conversion from the listed platform. The major eCommerce platforms are Pinduoduo, JD, Taobao, Ele.me, etc., and other paid content public domain traffic platforms such as Himalaya, Zhihu, and Get.

Features

• Relatively easy to obtain. Even if there is no fan, the platforms may distribute the content we post to millions or tens of millions of users.

• Poor viscosity. It isn't easy to have followers with two or three touches.

• Poor stability.

• Merchants can purchase traffic.

Other 100 BUZZWORDS：

• #01 New Consumer Brands 「新消费品牌」

• #02 KOS (Key Opinion Sales)

• #03 GRASS SEEDING「种草」

• #06 PRIVATE TRAFFIC「粉丝经济」

• #07 PRIVATE TRAFFIC「私域流量」

• #08 PUBLIC TRAFFIC「公域流量」

• #09 CUTTING CHIVES 「割韭菜」

• #10 IQ TAX「智商税」