Private traffic refers to the traffic (visitors) generated from the public domain (internet), other domains (platforms, media channels, partners, etc.) to your private domain (official website, customer list), and the private domain itself. Private domain traffic is customer data that can conduct marketing activities such as linking, reaching, selling more than twice. Private domain traffic, like domain names, trademarks, and goodwill, belongs to the company's privately operated digital assets.
In private traffic, people are channels, relationships, and the traffic; In public traffic, stores are channels, business circles, and the traffic
Features
The difficulty of obtaining private traffic depends on your public domain traffic source. How you will convert the traffic from Taobao, JD, Pinduoduo, offline stores, and redirect from your Douyin, Weibo, old regular customers and fans. These are the factors to determine the difficulty in private traffic aggregation.
High stickiness, a typical representative of private domain traffic-WeChat friends.
What is "AIE Standard."
ACCESSIBILITY: This means that the owner of private traffic can directly access the traffic.
IP-BASED: The way to aggregate traffic is "IP-based", which means the business needs to connect with the traffic through a branded IP.
ENDURANCE: This means that traffic will not leave easily once it is fully established.
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