Literally meaning planting grass
It could link so closely with “online shopping”. Zhong Cao more recently became Chinese internet slang, referring to “the effect when someone sees something owned by a friend or family member, or an advertisement for a product, and wants it”. This can be a very odd name to foreign audiences, but in Chinese culture, growing grass represents the process of ‘nothing to everything’. Once the grass seeds are planted, it will grow uncontrollably.
This process of growth is very similar to the process of ‘Zhong Cao’ in marketing, where once the seed of awareness is planted, people will become aware of its existence.
AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.
In the AARRR framework, acquisition refers to all of the channels you use to introduce people to your product. This could include: SEO,Social media, Marketing campaigns, Apps and widgets and Advertising. In China, as a new brand or a brand with less awareness, social media is a good place to do this by cooperation with some KOCs and KOLs on the mainly social platforms，like Grass Seeding. In order to increase your brand presence in China, it is necessary to have active communication on social media platforms.
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