KOS is a new buzzword emerging from digital marketing and live shopping in China.
Have you ever heard about KOS?
Do you know what KOS is?
Do you know what the character of KOS is?
Do you think KOS will be the key to your brand awareness in China?
KOS! Who are they？
KOS - "Key Opinion Seller" refers to sales-oriented content creator with a professional sales background or an experienced KOL with additional product-specific expertise that garners consistently high conversion.
KOS! What are the characters?
TAs(He/She), is generally an expert within a vertical field. KOSs require a different skill set than the leading KOLs. Among all the characteristics, the critical one is to sell more. KOSs, in their professional fields, have in-depth professional knowledge and relevant experience. KOSs, can be trend leader within their circle of presences. Be a people person; KOSs aim for the core of the targeted consumers. In nowadays marketing, a typical KOS can be an internal brand member (founder, designer, brand sales).
KOS! eCom platform's new favourite?
The relationship between influencers and the platforms is rather intimate. KOSs, as a high quality "Must-Buy" seeder, recognised by the platforms as an exceptional ROI. Alongside the long-term, high-quality contents generated by the KOSs. The risk associated with KOSs is relatively low. The complementary relationship between KOSs and the platforms is substantial for customer stickiness.
KOS! Brand Born and Bred?
Wonder whether KOS is the new brand power? A brand born and bred KOS will become your "elite" seeder for the sales. KOSs, for sure, are the best conduit between the brand and consumers to enchant through the vertical channels. Brands can empower a new way of enhancing DTC (direct to consumer) communication through KOSs.
KOS! Leading Personage
@骆王宇Luo Wangyu (Tiktok), with his years' experiences as a beauty BA, his short videos are considered by the audients as substantiations. With 7.9 million fans in Tiktok, Luo has appeared on the "Star Map" for four consecutive weeks - a leading seeder for the "Must-Buy". According to incomplete statistics, he has a record of exceeds 1.3 million views per single video.
Click to follow linkedin @BrandStastic! We will help you to understand KOS.
Comments